The
following text is an exert from a letter forwarded to us by
one of our clients. His letter was written in response to
a potential client's request for information about Houston's
Host's Search Engine Marketing Campaigns. Yes, they did become
our client as well!
Dear
Sir or Madam,
Houston's Host provided your e-mail address
as a reference. If you can take a little time to answer these
questions it would be extremely helpful.
I am looking forward to reading your reply. Thank you for
your time and consideration.
"I
would be happy to answer your questions, as I am one of
Houston's Host's biggest fans."
1.
Are you still a customer of Houston's Host?
"Absolutely.
Houston's Host has helped me to design, develop, and launch 3 company
websites and they currently manage all updates and do the
Web hosting as well. The Houston's Host team also manages all aspects
of the search engine marketing for all of of our websites."
2.
When did you launch your SEO-campaign?
"For
the first company, we launched our SEM (search engine marketing)
campaign in June of 2001. For the second company, we launched
our SEM campaign in earnest in mid February 2003. The Third
was launched in August 2003. We are currently working on
a 4th Web site with Houston's Host."
3.
Did the campaign reach all your expectations?
"For
the first company, the SEM campaign took our small, home
based business and turned it into a company that generates
$750,000 over the first full year of SEO. We expect our
business to generate >$1 Million of revenue this year.
To give you a feel for how great an impact this has had
on our company, our lives and our manufacturer, out of 400
distributors that our manufacturer deals with, we are now
the manufacturer's #1distributor. We are not just barely
ahead of the #2 distributor either...we are 6 times larger
than their #2 distributor (and this happened over a period
of one year). Right now, every time the manufacturer ships
3 products, one of them is to one of our customers. This
means we account for 1/3 of their entire business worldwide.
That number is growing and growing also.
For the second company, we have already exceeded our expectations
in the first 10 days of our business. In that timeframe,
we have generated about $7500.00 of revenue in 10 days.
Even thought we have just started...this is a pace of $250,000
per year. I fully expect this business to do better than
business #1 in the first year."
4.
Which eventual issues happened during the project and how
Houston's Host handled these problems?
"Once,
for some unknown reason, our positioning with Yahoo dropped
from #1 to completely off the radar screen. We suspect that
they must have checked to see the presence of our website
and for some reason, they couldn't find our website (likely
the server was down for updating or maintenance, etc). I
noticed sales slowing down, so I called Houston's Host. In two
hours, he identified the issue, re-submitted all information,
and in a couple of days, our sales were back up where we
were before.
Overall, I must say that there have been very few if any
problems to speak of. When I have a question or a problem,
I call and/or email my campaign manager and get the answer
or the resolution right away. There are not really any problems
or issues that come to mind at all."
5.
How satisfied were you with the price, quality of services
provided by Houston's Host?
"I
hope that was implied in the previous questions. They are
very reasonably priced for the service, level of attention
and results that you would get. Keith Hickman, Marketing
Director and Houston's Host are one of the primary reasons our company
has done so well. They have truly partnered with us in our
success.
For the record, I feel it is necessary to give you a little
background. When I started our first business, it was only
an idea and I wanted to get a website going to sell our
products. I knew nothing about SEM/SEO/SEP, price per click
charges, positioning, page views, etc. So I had to rely
heavily and exclusively on Keith. I basically told Keith
this early on, " I know nothing about this SEO/SEP
stuff, but I know you do. So here's the deal: I want you
to do the things that need to be done just as though it
was your own business and I want you to spend my company
money as though it was your own. If you think we need to
do something different, then I want you to run it by me,
but I'll guarantee you this...if you think we should, I
will always agree with you. I want you to have the autonomy
to do what you think is right because I trust you."
"So Keith ran by a number of recommendations to me
that were somewhat scary at first for a very small home
based business. Some ideas that were expensive and daunting
for a couple struggling to make ends meet. However, I figured,
if we were going to do this, we were going to do this right
or not at all. I bit the bullet and with an unwavering faith
in Keith and his crew, it has paid off beyond what we could
have imagined. Our "little" distributorship now
competes against all the very large companies and more often
than not, we beat them at their own game."
"After being in this business for a while, I have come
to find out that many people, who don't have a fraction
of the knowledge that Keith and other good SEO/SEP people
have in this market, do not seem to listen to their suggestions.
They spend literally millions on a website, and then act
as misers and don't want to continually spend money for
the right Search Engine Marketing company. You know what...God
bless them for not listening! It gives small companies like
us the opportunity to really sneak up behind them and steal
away their business."
"
I have never understood why companies spend all of this
money on a website, but when someone goes to search for
it, no one can find it! (MANY, MANY competitors have this
problem). I'm a novice at this and the advice that Keith
gave early on sure made sense to me. Keith helped me to
develop a "clean," and very informative and easy
to navigate website. Not the most expensive by a long shot,
but one that is found almost every time someone is looking
for a product like ours."
"If you have any other questions, please do not hesitate
to email or call me at anytime. My number is 713-xxx-xxxx."
Sincerely,
Mark and Jackie Kidder
Owners
K-Covers
VersaCover
Amazing Truck Accessories
4- Way tonneau Covers
|
Houston Host Marketing 
