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Each of our search engine marketing campaigns
are designed around the needs of the customer and their online
marketing objectives. Even though we may use many of
the same optimization techniques in our campaigns, each will
differ depending on many factors including the existing site
architecture/code, type of site and target market, previous
marketing efforts, number of keyword phrases and the number
of target pages to you wish optimize and submit to the search
engines.
The following is a high level overview of our
basic marketing methodology. If you would like to discuss
this with us in detail or like a quotation for a search engine
marketing campaign, please contact
us.
- Determine Goals and Objectives
- Web Site Code/Structural Analysis
- Run an initial Search Engine placement report (if applicable)
- Analyze and Evaluate your site ranking
- Perform research on your keyword phrases to determine
relevancy
- Consult with you on how to choose the most appropriate
keyword phrases
- Craft an appropriate description for your site that the
search engines/directory will accept
- Target your relevant Keyword phrases
- Apply knowledge of specific search engines to your site
- Apply sound, proven optimization techniques
- Add the proper optimization code to your target pages
- Evaluate each target page for the best use of the search
engine specific tags
- Hand Submit or resubmit target pages to the top search
engines
- Hand submit to the top directories
- Setup and manage PPC accounts (Overture & Google)
- Online Marketing Budget Overview/Review
- Recommend & implement effective linkage strategy
- Initial baseline Log file analysis report
- Online search engine position reports on a monthly basis
- Resubmit pages that may not get picked up initially
- Tweak page code as necessary for best results
- Offer ongoing consulting by keeping you on top of industry
news. (we receive daily news feeds)
Cost of the SEO/SEP packages vary based on the number of
target pages to optimize and the fees charged by the search
engines and directories and other factors that may be specific
to your site.
Call 281-554-9557 or fill out our Quotation
for Services form today and we will put together
a custom solution for you.
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Houston Host Marketing 
